The Future of Cool is Old

November 3rd, 2009

Have you seen the advertising campaign for Dos Equis beer featuring “The Most Interesting Man in the World”?

Each commercial depicts exploits from the “interesting man’s” past, or he offers insight on a particular topic. For example, on the topic of “Life” he says, “It is never too early to start beefing up your obituary.”

What we find especially interesting is that the unnamed character is an older man. In fact, he is played by a longtime character actor named Jonathan Goldsmith.

Goldsmith is 71 years old. And he is cool.

Welcome to a new age in American culture where being “old” is cool. It will be cool pretty much from now on. The reason is simple: The cool people have gotten older and plan on remaining cool.

Note to reader: This whole blog post was cut/pasted from a newsletter called Jumpin’ Jack Flash which is put out by the Boomer Project.

10 Responses to “The Future of Cool is Old”

  1. Lakiesha says:

    Jeg er gÃ¥et forbi butikken i LÃddrestræ¦e en million gange, men havde aldrig været derinde, før jeg læste dit indlæg fra forleden dag. I lørdags var jeg forbi butikken og nu har jeg forelsket mig i det fineste armbÃ¥nd, som jeg bare mÃ¥ eje. Tak for en inspirerende blog.

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  10. Quando era adolescente era muito indecisa. Ainda sou, mas naquela época era pior. Então eu, e uma grande amiga tão indecisa quanto, elegemos o sorvete napolitano como nosso preferido. Assim não precisavamos escolher entre creme, morango ou chocolate. E nos confundíamos em questões mais profundas!! heheBeijos.