Those (Frat-House) Super Bowl Ads

February 16th, 2010
The Big Game
The Big Game

You just have to read ad veteran Brent Bouchez’s article—it’s in the Feb. 8 issue of Business Week. He’s as puzzled as I that advertisers discount Boomers and ignore the stats: Boomers are the biggest group of people, and they have the most money. Isn’t there an obvious disconnect here?

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