You want research? Here’s some research!February 17th, 2010
I’m observing a grandmother, probably early 50s, lunching with her 2-year-old granddaughter at the food court at upscale-ish Victoria Gardens, just east of L.A.
Grandmother texted while lil’ girl ate. Grandma had long fake nails with sparkles, was wearing black tights, and boots. Granddaughter was curly, girly and cute. “Hey,” exclaimed Granny, “let’s take your picture and send it to Daddy!”
Tell me, how can advertisers and marketers think that 50+ is not relevant, vis a vis consuming? Not only was Grandma texting from her smart phone, she paid for lunch, too.