You want research? Here’s some research!

February 17th, 2010

I’m observing a grandmother, probably early 50s, lunching with her 2-year-old granddaughter at the food court at upscale-ish Victoria Gardens, just east of L.A.

Grandmother texted while lil’ girl ate. Grandma had long fake nails with sparkles, was wearing black tights, and boots. Granddaughter was curly, girly and cute. “Hey,” exclaimed Granny, “let’s take your picture and send it to Daddy!”

Tell me, how can advertisers and marketers think that 50+ is not relevant, vis a vis consuming? Not only was Grandma texting from her smart phone, she paid for lunch, too.

5 Responses to “You want research? Here’s some research!”

  1. Lambsie Divy says:

    Two words: instant gratification. We Zoomers are no longer the target audience, in spite of our consumption, because we are capable of waiting for just the right thing or best deal. The younger crowd not only spends money with abandon, it also fails to employ judgment and patience the way we can. Our values have evolved along with our wisdom.

  2. Gilberto says:

    WAUW thanks so much, What a great spurrise here for christmas.Your granddaughter is soooo gorgeous Bev. She reminds me of 2 of mine a couple of yeard ago, when they wished for princess clothes and got the 4 princesses dress for christmas and were dressing all night long ha ha ha. I agree there s nothing like christmas throug a kids eyes.Have a wonderful holiday and a happy new year too.

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