Dame Helen (Mirren) L’Oreal’s New Queen of the Hop

October 27th, 2014


Uber-cool 69 y/o Helen Mirren is L’Oreal Paris’s new U.K. Ambassador–in the U.S. we’d  probably say she was the spokesperson, or face of, L’Oreal Paris.

She vows her photos will be untouched.   As far as aging?  Dame Helen said: “Your 40s are good. Your 50s are great. Your 60s are fab. And 70 is f—— awesome. I’m not quite there yet, but almost.”

Her ambassadorship marks a new approach to age in the fashion and beauty industry, celebrating it rather than promoting an “anti-ageing” message.

This is a good example of how Boomers are affecting advertising.  We still buy cosmetics, and L’Oreal wants a slice of that pie.  They make their appeal by hiring a glamorous spokesmodel who is even older than we are.  It’s not radical that brands are targeting Boomers, because brands have been targeting Boomers for 60 years, what’s radical is that a major, global cosmetic company is targeting 60 year old women, a heretofore ignored demographic.  Not  as much advertising money is spent on 50+ as is spent on younger demos, but when we were 20, and 40, no one targeted 50+ at all, and no one ever hired a 69 year old woman to represent them, either.

This is a nod from Madison Ave. that the Boomer market is still relevant,  and it’s also an important message for all women, all ages, everywhere, that you don’t have to just disappear when you get older, and that you can still be attractive and vivacious.



18 Responses to “Dame Helen (Mirren) L’Oreal’s New Queen of the Hop”

  1. It is strongly advocated to not to line in unknown resellers
    and manufacturers for your printing needs, as it might hit
    hard on your pocket, afterwards. Although framework a retirement celebration invitation wording make
    specific that it is painless and funny, and steer clear of utilizing severe lines.
    There’s also a place for planning things like the guest list, the party menu and drinks
    list and the party decorations. Mix and match these office party ideas to come up with
    a bash that will be remembered and appreciated.

  2. Its not my first time to go to see this site, i am browsing this site dailly and take pleasant data from here everyday.

  3. download says:

    What’s up to all, since I am really keen of reading this website’s post to be updated daily.
    It consists of pleasant stuff.

  4. download says:

    After looking at a number of the blog posts on your site, I really appreciate your way of
    blogging. I book-marked it to my bookmark site list and will be
    checking back in the near future. Please check out my
    website as well and tell me your opinion.

  5. Blenderkhm says:

    удалите,пожалуйста! .

  6. Dormanalb says:

    book about the chess of love “, created by

  7. Weapondxf says:

    drafts of literary works

  8. Keypadajiv says:

    bride, Julie d’Angenne.

  9. Fortressljj says:

    books in ancient times was papyrus

  10. Feederwxg says:

    new texts were rewritten

  11. Focuscxz says:

    Manuscript is a collective name for texts

  12. CHIRPslc says:

    A handwritten book is a book

  13. Glassvoh says:

    Since the era of Charlemagne

  14. Flashpaqhav says:

    Century to a kind of destruction:

  15. Broncojdi says:

    Century to a kind of destruction:

  16. WILDKATgyt says:

    Century to a kind of destruction: