Irene is as sharp as any 50 year old I know, which is so inspiring. The interviewer was a little mean, you know, let’s laugh at the two old ladies, but the conversation took a turn and, well, it’s just charming.
It’s gotten over 4 million hits on youtube: http://www.youtube.com/watch?v=ipnGPeRIy2k
Ina Jaffe did a fun piece on “Morning Edition” about how to describe Boomers who are getting older: NOT as “Senior Citizens” or the “Silver Tsunami” or a euphemism like “Golden Years.”
Of course, I agree.
Here’s the piece, plus a poll where you can check off the terms you like, and ones you don’t.
You know those “Look Great at Any Age” features that all the womans mags do? The Jan. Good Houskeeping has “Chic at Any Age” that goes from the 30s, through the 40s and 50s and even includes 60s, which is still very new. Mags usally stop at women in their 50s.
TX owned Belo newspapers syndicates 2-pages of fluff called “Senior LifeStyles.” Lately, they’ve substituted the word “Boomers” in the headlines, rather than the dreaded “Senior”—a step in the right direction.
Jane Pauley returns as a regular guest to the show she used to host, and from which she was ousted in favor of a younger woman (Deborah Norville, who bombed). At the time, 1989, Jane was 39 and Norville was 31.
Jane will be featured in an AARP sponsored and produced monthly featured called “Your Life Calling with Jane Pauley.” The video looks interesting, but the show’s summary is real gagger:
“Pauley will help millions of Americans age 50+ remain productive, creative and fulfilled as they move through new transitions and new life stages.”
I know she means well, and everybody likes Jane, but when I was, oh, say 52, which is just three years past 49, I don’t think I needed anyone to help me “remain” productive, creative or fulfilled. I had a job, a family, a life, and I STILL DO.
I think she really means people who are over 70.
Tomorrow is her first day. Here the link to the promo video. http://www.aarp.org/money/work/your_life_calling/
Tom Brokaw’s big Baby Boom show is on CNBC tonight. Two hours!
Marketing blitz includes a Brokaw interview featured on the front page/Calendar section of today’s L.A. Times.
RE: retirement, Brokaw quotes his colleague Andy Rooney: “Retire from what, life?”
Brokaw, who is 70, says he has “shifted gears,” after leaving his 44-year career at NBC, and that he’s found the right mix of work and pleasure.
“At some time in the future, I’ll probably shift again,” quoted the Times, remarking that he doesn’t see himself sitting on the porch, rocking the day away.
Maybe Brokaw has coined a movement: “Shifting Gears.” Now we don’t “retire,” we “shift gears.”
I like it.
You just have to read ad veteran Brent Bouchez’s article—it’s in the Feb. 8 issue of Business Week. He’s as puzzled as I that advertisers discount Boomers and ignore the stats: Boomers are the biggest group of people, and they have the most money. Isn’t there an obvious disconnect here?
Jointing the ranks with Diane Sawyer is 61 y/o Candy Crowley, who’s been doing TV news forever and will be the first woman to host CNN’s “State of the Union” Sunday talk/debate show.