- Olympics Viewership Skewing Older
The Winter Olympics may be attracting mega-ratings, but not all of its fans are among the demos advertisers prize most.
That’s the head and lede from James Hibberd’s Feb. 25th story in The Hollywood Reporter.
He goes on to report “the Vancouver games are skewing disproportionately toward older viewers, according to a study by Nielsen. Viewership among fans 55 and older are 82% higher than the national average.”
The Huffington Post picked up Hibberd’s story, but the head and lede were changed to:
- Who’s Watching The Olympics? Your Mom!
The Winter Olympics may be attracting mega-ratings, but their demo profile isn’t the most attractive.
Really? Fifty-five is an unattractive demo?
Do you think Arianna Huffington would agree, if, say, all her 50+ year old readers just stopped reading the Huff Post? Would she say she didn’t care, they were an unattractive demo, anyway?
I don’t think so.
I think she’d see a big hole in her metrics, just as the corporations that sell products and services would feel a big hole in their pocket, or bottom line, if those same 55 year old women stopping buying certain products.
But I’m not here to vent.
I’m here to remind 30-year old journalists that there are 10 times more people aged 50 than 30, with 10 times the money, and we don’t like to be dismissed by young punks.
To editors we say don’t let sloppy reporting happen, no matter how loudly you have to yell to get heard.
With a proper head, and a proper lede, you will stand out for your factual, succinct, elegance.
Woof –Woof! The Media Watchdog has spoken.
This really annoys me: when Matt Lauer, on Good Morning America, says things like, “…and she’s 81 years YOUNG!”
Eighty-one isn’t “young;” this is just an example of how uncomfortable everybody is with “old.”
Redefining the idea of ‘old’ by L.A. Times TV critic Mary McNamara is a long piece that points out that old people are all over TV these days: Jay Leno, 59 vs. Conan’s 46, and Letterman’s “Sex scandal! At 62!” She notes that the characters in the shows have gotten older, too. Same at the box office: Meryl Streep’s burning up the screen at 60. “Sixty is the new thirty.” Etc. etc. It’s a good piece. Read it here