Just so this is perfectly clear, Chase bank, in L.A., is playing Orleans “Still The One” which was a hit in 1976, which was 38 frickin’ years ago! Proof, as if proof is needed, that Boomers place in the culture, especially in music, is pervasive and permanent which means Boomers relevancy to pop culture is assured.
Here’s the song: ttp://www.youtube.com/watch?v=SbH_sDyWZqo
When my parent’s generation talked about how things were when they were growing up, they’d say “in my day.”
When my grandparents referred to their own formative years, they’d say “in the old days.”
And, now, it’s our turn.
How do Baby Boomers refer to their own good ol’ days? The word that’s emerging is “back in the day.” Don’t ask me why, how, or what it means. Just observe, and you’ll see it’s getting used– it seems an adequate and innocuous way of putting it; I, myself, use it, and I think I recently read a quote from Tom Petty, and he used that phrase, too.
I’m observing a grandmother, probably early 50s, lunching with her 2-year-old granddaughter at the food court at upscale-ish Victoria Gardens, just east of L.A.
Grandmother texted while lil’ girl ate. Grandma had long fake nails with sparkles, was wearing black tights, and boots. Granddaughter was curly, girly and cute. “Hey,” exclaimed Granny, “let’s take your picture and send it to Daddy!”
Tell me, how can advertisers and marketers think that 50+ is not relevant, vis a vis consuming? Not only was Grandma texting from her smart phone, she paid for lunch, too.
Have you been hearing people say that? Maybe even said it yourself?
Today, there were five stories on the front page of the L.A. Times and two of them quoted individuals saying exactly that.
Mark Weiss, who works in the medical field, commenting on Anthem Blue Cross raising their rates by up to 39% said “I’ve never seen anything like this.”
This one was about the brown pelicans that are starving to death. Roy Lowe, from the Oregon Coast National Wildlife Refuge Complex said: “We have never seen that before.”
When 2/5–and that’s 40%–of the front page of the L.A. Times are covering unprecedented phenomena, you know you are living in unusual times.
In fact, I’ve never seen anything like it.
Good Morning America did a segment with such subtle ageism you might not have noticed it. But I did.
The story (1/29) was about saving time by paying your bills on line vs. paying by check, which they referred to as the “old fashioned way.” Old fashioned implies out of touch and frumpy. That’s unnecessary editorializing. Sloppy journalism.
By contrast, the L.A. Times had a terrific story (1/30) about changes in the music business, and the author made reference to the new way of accessing music and the old way of accessing music. Not the old fashioned way.
And, just to confirm that the world HAS come off it’s axis, the current NYer (2/1), makes casual reference to old media without actually saying radio/TV/print, as if well, everybody knows what old media is, vs. new media, which is digital, and viral and social and whatever.
The plot thickens.
Redefining the idea of ‘old’ by L.A. Times TV critic Mary McNamara is a long piece that points out that old people are all over TV these days: Jay Leno, 59 vs. Conan’s 46, and Letterman’s “Sex scandal! At 62!” She notes that the characters in the shows have gotten older, too. Same at the box office: Meryl Streep’s burning up the screen at 60. “Sixty is the new thirty.” Etc. etc. It’s a good piece. Read it here
Today’s front page/lead story is about music biz VVIP Jimmy Iovine’s partnership with Dr. Dre in the “Beats” line of superior audio equipment for computers.
Iovine, who’s is 56 y/o, said “…these days, everything is different, period.”
Yeah. I’ve noticed that.
I think the “all bets are off” frame of mind came out of 2008’s economic meltdown. But the point is, everything, these days, IS different. How exciting is that?
Sue Grafton’s newest: “U is for Undercover.” One of the characters shouts out “for god’s sake…” I’ve been a reader my entire life and I can’t recall any American novel that did not capitalize the “g” in God. It wasn’t an oversight, ‘cause there are two more references to god in the book, also with a small “g.”
Is this part of the homogenization, pasteurization, globalization of language and culture? I mean, technically speaking, god is not a proper noun.
Men used to wear neckties ALL the time in their professional roles. Both men and women wore hats and ladies wore gloves. My own mother wore little white gloves into the 70’s.
I don’t wear gloves.
But I do capitalize the G in God. And I’m pretty sure my children do, too. But somebody, somewhere, doesn’t. A writer, an editor. A few million people reading god instead God. It becomes normal, that’s the way things are done now.
And that’s one of the advantages of being a Boomer. What we are able to see behind can prep us for what we see ahead.
Maybe not a Big Deal, but certainly a big deal.
How do we respond to the New World Order?